The fundamental principles and practices of building, managing, and promoting a brand, especially relevant for short-term rentals seeking to establish a unique identity and attract guests.
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A term used to describe a hands-off, impersonal, or profit-driven approach to short-term rental management, often associated with large-scale property management companies.
The charges imposed by online travel agencies (OTAs) like Airbnb and VRBO for listing properties, processing bookings, and providing other services.
The distinct personality and tone used in all communication channels for a short-term rental business, reflecting the brand’s values and resonating with…
Scenic vistas and attractive surroundings that enhance the desirability and value of a short-term rental property.