The fundamental principles and practices of building, managing, and promoting a brand, especially relevant for short-term rentals seeking to establish a unique identity and attract guests.
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A short-term rental property where the owner resides on-site during a guest’s stay, typically in a separate unit or area.
Emerging patterns and shifts in traveler behavior, preferences, and destinations that impact the vacation rental industry.
A short and easily accessible adventure or experience that can be enjoyed in a short amount of time, often promoted by short-term…
Techniques and practices employed to improve the visibility and attractiveness of short-term rental listings on platforms like Airbnb and VRBO, aiming to…