A marketing metric that measures the average cost incurred to acquire a new guest booking. It is calculated by dividing the total marketing expenses by the number of bookings generated.
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The overall impact of guest reviews on a host’s reputation, influencing their visibility in search results and attracting future bookings.
The practice of analyzing data and adjusting pricing in real-time to optimize revenue based on fluctuating demand and market conditions.
Established benchmarks and guidelines for service, cleanliness, and overall quality in the hospitality industry, often applied to short-term rentals.
An individual who occasionally rents out their primary residence or a spare room on platforms like Airbnb, often for supplemental income.