A marketing metric that measures the average cost incurred to acquire a new guest booking. It is calculated by dividing the total marketing expenses by the number of bookings generated.
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Emerging patterns and shifts in traveler preferences, behaviors, and destinations, influencing the short-term rental market.
A digital calendar used to manage reservations, track availability, and prevent double-bookings across multiple platforms.
The process of collecting, analyzing, and interpreting data related to short-term rental performance, such as occupancy rates, average daily rates, and guest…
A tax levied on the rental of accommodations, including short-term rentals, in many jurisdictions. Also known as a transient occupancy tax or…