A marketing metric that measures the average cost incurred to acquire a new guest booking. It is calculated by dividing the total marketing expenses by the number of bookings generated.
You may also like
A situation where one party’s gain is directly offset by another’s loss, sometimes relevant in competitive short-term rental markets.
A pricing strategy that adjusts rental rates based on predictable fluctuations in demand, such as holidays, weekends, and special events.
A straightforward pricing strategy that uses a flat rate for all bookings, regardless of the season or length of stay.
A dwelling unit, such as an apartment, house, or condo, listed and rented out for short-term stays on platforms like Airbnb or…