A marketing metric that measures the average cost incurred to acquire a new guest booking. It is calculated by dividing the total marketing expenses by the number of bookings generated.
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Refers to situations where the owner or a long-term tenant also occupies a portion of the property while renting out other areas…
The total revenue generated from short-term rental bookings before deducting any expenses such as cleaning fees, platform fees, or management fees.
A map that shows areas that are predicted to be flooded in the event of a tsunami of a specific magnitude.
A targeting option within Facebook Ads that allows short-term rental hosts to reach new audiences similar to their existing customer base, based…