A marketing metric that measures the average cost incurred to acquire a new guest booking. It is calculated by dividing the total marketing expenses by the number of bookings generated.
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Food and beverage choices provided or suggested for guests with dietary restrictions, catering to those with gluten sensitivities or celiac disease.
An online platform that allows homeowners to rent out their private swimming pools by the hour to guests.
The process of monitoring, managing, and responding to online reviews and feedback from guests to maintain a positive brand image.