A marketing metric that measures the average cost incurred to acquire a new guest booking. It is calculated by dividing the total marketing expenses by the number of bookings generated.
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A protection program offered by some short-term rental platforms, providing financial coverage to hosts in the event of guest-caused property damage or…
The exchange of information between hosts and guests throughout the booking and stay process.
The continuous process of collecting, analyzing, and acting upon guest feedback to improve the short-term rental experience, address issues, and enhance guest…
A market research technique where hosts divide potential guests into subgroups based on shared characteristics to analyze pricing strategies, amenities preferences, and…