A marketing metric that measures the average cost incurred to acquire a new guest booking. It is calculated by dividing the total marketing expenses by the number of bookings generated.
Menu
You may also like
Enabling guests to access the property using their smartphones, offering convenience and flexibility for both guests and hosts.
A market research technique where hosts divide potential guests into subgroups based on shared characteristics to analyze pricing strategies, amenities preferences, and…
A set of questions asked to potential guests before booking to assess their suitability and minimize risks.
The rivalry among traditional lodging establishments like inns and short-term rentals in Old Lyme, Connecticut, for tourist bookings and revenue.