A marketing metric that measures the average cost incurred to acquire a new guest booking. It is calculated by dividing the total marketing expenses by the number of bookings generated.
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A pricing strategy where the nightly rate for a short-term rental fluctuates based on factors like demand, seasonality, or length of stay.
A Swedish term for “Self-Service,” emphasizing the provision of amenities and information that empower guests to manage aspects of their stay independently.
Providing fast and reliable internet access, essential for remote workers, digital nomads, and guests who rely on streaming services.
Utilizing social media platforms to promote short-term rental listings, engage with potential guests, and build brand awareness.