A marketing metric that measures the average cost incurred to acquire a new guest booking. It is calculated by dividing the total marketing expenses by the number of bookings generated.
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The percentage of booked nights in a short-term rental property during the third quarter of the year (July, August, September).
A type of online advertising that blends seamlessly with the platform it appears on, such as sponsored listings on social media or…
The estimated revenue a short-term rental property can generate, considering factors like location, seasonality, occupancy rates, and operating expenses.
Rules established by a host outlining specific times when guests are expected to minimize noise levels within the rental property, ensuring a…