A powerful marketing channel where satisfied guests recommend a short-term rental to their friends, family, and colleagues.
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Glossary Term: Referral Marketing
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A metric used to measure guest satisfaction and loyalty by asking guests how likely they are to recommend a short-term rental to others.
The organic promotion of a rental property through positive guest experiences and recommendations shared with friends, family, and online reviews.
The Ojalá Effect in short-term rentals refers to the positive impact that exceeding guest expectations can have on bookings and reviews. Just as the Spanish phrase “Ojalá” expresses a hopeful wish, the Ojalá Effect aims to create a memorable and positive experience that guests will rave about, leading to increased...
A measure of guest satisfaction and loyalty, typically obtained through surveys asking guests how likely they are to recommend a short-term rental property to others.
A powerful form of organic marketing where satisfied guests recommend a rental property to friends, family, or colleagues. Positive reviews and recommendations can significantly influence booking decisions.
A feature on Facebook where users can ask for and receive recommendations from friends, sometimes leading to referrals for short-term rentals if friends have positive experiences to share.
A form of marketing for short-term rentals that relies on word-of-mouth referrals, social proof, and building a strong online reputation to attract potential guests.
A subtle form of marketing that integrates promotional messages into the environment of the short-term rental, such as branded coasters, local guidebooks, or framed artwork featuring the property’s logo.