The practice of tailoring communication with guests to their individual needs and preferences, fostering a more positive and engaging experience throughout their stay.
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Glossary Term: Guest Engagement
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The practice of proactively reaching out to guests with relevant information or offers, such as pre-arrival instructions, local recommendations, or promotions for future bookings. This differs from reactive communication, which responds to guest inquiries.
An event where potential guests can tour a short-term rental property, meet the host, and ask questions, often used to generate interest and bookings.
Marketing strategies that aim to attract potential guests to a short-term rental property through non-paid methods, focusing on building an online presence, creating valuable content, and engaging with potential guests on social media.
A strategy for attracting potential guests to short-term rentals by creating and sharing valuable, informative, and engaging content related to travel, local attractions, or the rental experience.
Refers to the frequency and consistency with which a short-term rental listing receives reviews, often considered an indicator of listing popularity and guest satisfaction.
An “Ojalá Review Response” is a thoughtful and personalized response to a positive guest review, expressing gratitude for their kind words and highlighting the aspects of their stay that contributed to their positive experience. It aims to amplify the Ojalá Effect and encourage future bookings.
The process of working with guests or co-hosts to jointly plan and personalize travel itineraries, enhancing guest satisfaction and fostering a sense of co-creation.
The percentage of listing views that result in potential guests sending an inquiry message to the host. A key performance indicator (KPI) for measuring listing attractiveness and guest engagement.
Offering virtual tours of short-term rentals using video conferencing platforms like Zoom to provide potential guests with a detailed and interactive preview of the property.
The preferred methods and frequency of communication for guests, such as email, text messaging, or in-app messaging, allowing hosts to tailor their interactions accordingly.
Activities and tours offered by local hosts through the Airbnb platform, providing guests with unique and immersive experiences beyond typical tourist attractions.