A marketing metric that measures the average cost incurred to acquire a new booking. It helps hosts evaluate the effectiveness of their marketing campaigns.
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The process of identifying and interpreting patterns and changes in vacation rental data, such as booking trends, pricing fluctuations, and guest preferences.
A metric used to measure the financial performance of a short-term rental property, calculated as the annual rental income divided by the…
Evaluating the balance between the number of available short-term rentals and the demand from travelers in a specific market to identify pricing…
An abbreviation for ‘Guest Communication System’. While not a standard term, it represents the importance of efficient communication tools for managing inquiries,…