A marketing metric that measures the average cost incurred to acquire a new booking. It helps hosts evaluate the effectiveness of their marketing campaigns.
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An individual or company that appears to be the host of a short-term rental property but is not the actual owner. This…
Desirable features and attractions located in close proximity to a short-term rental property, such as restaurants, shops, entertainment venues, and public transportation.
Additional services offered to guests, such as airport transfers, grocery delivery, or tour bookings, often for an extra fee.
A strategy for gradually introducing new features or updates to the platform, starting with a small group of users before wider implementation.