The promotion of vacation rentals through personal recommendations and reviews shared by previous guests.
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Promotional activities conducted outside of online platforms to generate awareness and leads for a short-term rental business. Examples include partnering with local…
Providing false or misleading information about a property listing, amenities, or services, which can lead to negative reviews, guest disputes, and platform…
The use of artificial intelligence (AI) to analyze and understand human language in guest reviews, messages, or other text data, enabling automation…
A portion of the total booking cost that guests are typically required to pay upfront to secure their reservation for a short-term…