Dividing potential guests into distinct groups based on shared characteristics to tailor marketing and services effectively.
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The process of researching and analyzing the short-term rental market in a specific location, considering factors like demand, competition, trends, and regulations.
Providing guests with authentic and memorable experiences that immerse them in the local culture, attractions, and activities of the destination.
A budgeting method where every dollar of income is allocated to specific expenses, ensuring comprehensive financial planning for short-term rentals.
The methods used to grant guests access to the short-term rental property, such as keyless entry systems, lockboxes, or in-person check-ins.