A semi-fictional representation of an ideal guest, based on data and research, used to guide marketing efforts and tailor the guest experience.
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The act of carefully selecting and organizing attractions, activities, and experiences to create personalized itineraries for short-term rental guests.
An individual or entity that holds legal ownership of a short-term rental property listed on platforms like Airbnb and VRBO.
The ongoing interaction between hosts and guests throughout the booking process, including inquiries, booking confirmations, check-in instructions, and post-stay feedback.
Software or platform features that streamline the process of handling reservations made close to the arrival date, including automated messaging, pricing adjustments,…