A semi-fictional representation of an ideal guest, based on data and research, used to guide marketing efforts and tailor the guest experience.
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Platforms and methods used for effective communication with guests, such as messaging apps, email, and phone calls.
A communication strategy that utilizes a centralized platform to manage guest messages from various channels, ensuring efficient and timely responses.
A Greek phrase meaning
A projection of the percentage of time a short-term rental property is expected to be booked over a specific period.