A semi-fictional representation of an ideal guest, based on data and research, used to guide marketing efforts and tailor the guest experience.
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Features and amenities specifically catering to families with children, such as cribs, high chairs, toys, and family-oriented entertainment.
Best practices for online security and privacy applied to short-term rental management, such as using strong passwords, updating software, and being wary…
Guests who have undergone a vetting process by the booking platform or property manager, typically involving identity verification and background checks, to…
A metaphorical term referencing the Norse god of the sea and wind, representing the unpredictable nature of the short-term rental market and…