A semi-fictional representation of an ideal guest, based on data and research, used to guide marketing efforts and tailor the guest experience.
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A Dutch term translating to
Systematically analyzing guest reviews and feedback to identify areas for improvement and enhance the guest experience.
Using technology to streamline and automate aspects of the guest onboarding process, such as sending automated messages or providing digital guidebooks.
A seamless and effortless arrival experience for guests, typically involving self-check-in options like smart locks, keyless entry, or clear instructions for accessing…