A semi-fictional representation of an ideal guest, based on data and research, used to guide marketing efforts and tailor the guest experience.
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The strategy of listing and promoting short-term rental properties on multiple online travel agents (OTAs) like Airbnb and VRBO to reach a…
A feature on Facebook allowing businesses to showcase and sell products directly through their Page, potentially used by short-term rental hosts to…
Connecting smart home devices like thermostats and locks from Nest Labs to automate guest access, temperature control, and energy saving.
A certification program that recognizes short-term rentals that meet specific sustainability standards, such as energy efficiency, water conservation, and waste reduction.