A semi-fictional representation of an ideal guest, based on data and research, used to guide marketing efforts and tailor the guest experience.
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Refers to the financial rewards and benefits associated with owning and renting out a successful vacation rental property. This can include rental…
The process of intentionally crafting memorable and positive experiences for guests throughout their entire stay, from pre-booking to post-stay.
A table in a short-term rental property specifically designated for dining, often accommodating a specific number of guests.
The continuous shift in what travelers anticipate and demand from short-term rental accommodations, influenced by factors like technology, travel trends, and changing…