A semi-fictional representation of an ideal guest, based on data and research, used to guide marketing efforts and tailor the guest experience.
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A pricing strategy where short-term rental rates are dynamically adjusted based on the specific listing platform or channel, such as Airbnb, VRBO,…
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Guest reviews that exhibit recurring themes or patterns related to specific times of the year, revealing seasonal trends in guest satisfaction and…
The process of finding and acquiring suitable properties to add to a vacation rental management portfolio.