A semi-fictional representation of an ideal guest, based on data and research, used to guide marketing efforts and tailor the guest experience.
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A situation in short-term rentals where a property is booked for only a portion of the available dates within a given period.
A metric used to measure customer loyalty and satisfaction, calculated by asking guests how likely they are to recommend the rental property…
A measure of how much of the potential market for short-term rentals in a specific location is being captured by existing listings.
A feature on Airbnb allowing hosts to automatically accept booking requests from guests meeting specific criteria without manual review.