A semi-fictional representation of an ideal guest, based on data and research, used to guide marketing efforts and tailor the guest experience.
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A website designed to be easily viewed and navigated on smartphones and tablets, important for reaching potential guests on mobile devices.
A fictional system for collecting and analyzing guest feedback, enabling hosts to identify areas for improvement and enhance future guest experiences.
Board games, card games, video games, or other forms of entertainment provided by hosts for guests’ enjoyment during their stay.
Leveraging price differences for the same short-term rental across multiple platforms, like Airbnb and VRBO, to maximize booking potential.