Refers to a situation where the number of short-term rental listings in a specific market becomes excessively high, potentially leading to increased competition and downward pressure on rental rates.
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A marketing technique that combines geographic and demographic data to identify and target specific customer segments. Short-term rental managers can use geodemographic…
A legally binding contract between a property owner and a property management company outlining the terms of their business relationship.
The specific group of travelers a host or property manager focuses on attracting to their short-term rental. Defining a target market helps…