The practice of dividing potential guests into distinct groups based on shared characteristics, such as demographics, travel preferences, or booking behavior, to tailor marketing and guest experiences.
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A metric that measures how frequently a vacation rental property is booked and occupied over a specific period, reflecting its popularity and…
A reservation made directly through a host’s website or personal channels, bypassing third-party platforms and their associated fees.
The highest possible rating a guest can give a short-term rental property and host on platforms like Airbnb and VRBO.
A partnership between two or more parties to develop and operate a property specifically designed or optimized for short-term rentals, sharing risks…