The practice of dividing potential guests into distinct groups based on shared characteristics, such as demographics, travel preferences, or booking behavior, to tailor marketing and guest experiences.
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A colloquialism for security measures implemented at short-term rental properties, such as security cameras, smart locks, and noise monitoring devices.
A common phrase used by short-term rental hosts to express regret or frustration over situations that could have been avoided with better…
A certification program that recognizes short-term rentals that meet specific sustainability standards, such as energy efficiency, water conservation, and waste reduction.
Represents the practice of adjusting rental rates in real-time based on factors like demand, seasonality, and competitor pricing.