Marketing strategies that focus on naturally increasing the visibility of a short-term rental listing without paid advertising.
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In website analytics, the percentage of visitors who leave a website after only viewing one page.
The process of creating a unique and memorable identity for a short-term rental business, differentiating it from competitors and attracting loyal guests.
A host’s online representation on a short-term rental platform, showcasing their personal information, property details, and guest reviews.
A trade association representing bed and breakfast establishments in Ohio, some of which may also operate as short-term rentals.