Curated suggestions provided to guests for nearby attractions, restaurants, activities, and points of interest to enhance their overall travel experience.
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A marketing theory emphasizing mental availability, brand salience, and reaching broad audiences, often applied to short-term rental marketing for wider reach.
A curated guide provided by hosts, offering personalized recommendations for local attractions, restaurants, and activities, enhancing the guest experience.
Feedback and star ratings provided by guests after their stay, influencing the reputation and booking potential of a rental property.
The level of uncertainty or potential negative outcomes that guests associate with booking a short-term rental, often influenced by factors like reviews,…