A marketing metric that measures the average cost incurred to acquire a new guest booking. It is calculated by dividing the total marketing expenses by the number of bookings generated.
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A standalone website created by the host to promote their rental property, accept bookings directly, and potentially bypass platform fees.
The furniture, appliances, decorations, and other items that equip a short-term rental property and contribute to its overall style, comfort, and appeal.
The process of verifying a potential guest’s identity and assessing their suitability as a renter before confirming their booking.
An online marketplace that connects travelers with short-term rental properties, such as Airbnb, VRBO, or Booking.com.