A marketing metric that measures the average cost incurred to acquire a new guest booking. It is calculated by dividing the total marketing expenses by the number of bookings generated.
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Items and services provided to guests to enhance their comfort and convenience, such as toiletries, linens, Wi-Fi, and coffee.
The normal deterioration of a rental property and its furnishings due to guest use over time.
A revenue management strategy that focuses on maximizing rental income by optimizing pricing, occupancy rates, and operational efficiency.
Using software or tools to keep booking calendars updated in real-time across all platforms, preventing double-bookings and ensuring accuracy.