A marketing metric that measures the average cost incurred to acquire a new guest booking. It is calculated by dividing the total marketing expenses by the number of bookings generated.
Menu
You may also like
Durable and high-performance appliances designed for frequent use in commercial settings, often found in short-term rentals.
The process of gathering data from multiple sources, such as booking platforms, property management systems, and revenue management tools, to gain comprehensive…
A system that allows guests to access a property using a code, app, or other digital method, eliminating the need for physical…
A similar program on VRBO that recognizes hosts who consistently deliver exceptional guest experiences, maintain high property standards, and adhere to platform…