A marketing metric that measures the average cost incurred to acquire a new guest booking. It is calculated by dividing the total marketing expenses by the number of bookings generated.
Menu
You may also like
The act of a host accurately reporting the mileage of a vehicle provided as part of a short-term rental, particularly important for…
The rivalry among traditional lodging establishments like inns and short-term rentals in Old Lyme, Connecticut, for tourist bookings and revenue.
Software or tools used to track and manage supplies, linens, and other inventory items for a short-term rental property.
The process of collecting, analyzing, and interpreting data related to short-term rental performance, such as occupancy rates, average daily rates, and guest…