The process of gathering insights into the preferences, motivations, and behaviors of target guests to tailor marketing efforts and enhance the overall guest experience.
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A centralized document or system that outlines the key brand messages, guidelines, and assets for a short-term rental, ensuring consistency and clarity…
A reservation type where the guest is charged the full amount upfront and is not entitled to a refund if they cancel,…
A marketing strategy that focuses on reaching potential guests within specific Designated Market Areas (DMAs), typically using advertising platforms that allow for…
Applying the Pareto principle to identify the 20% of guests who generate 80% of the revenue, enabling hosts to tailor their services…