A semi-fictional representation of an ideal guest, based on data and research, used to guide marketing efforts and tailor the guest experience.
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The practice of promptly and effectively responding to guest inquiries, messages, and requests both before and during their stay to ensure a…
A system that allows guests to access a short-term rental without physical keys, using codes, keypads, or smartphone apps for convenience and…
The level of contentment and fulfillment experienced by individuals working in the short-term rental industry, influenced by factors like work-life balance, autonomy,…
Targeting a specific segment of travelers with tailored marketing efforts, such as pet-friendly accommodations or properties suitable for remote workers.