A semi-fictional representation of an ideal guest, based on data and research, used to guide marketing efforts and tailor the guest experience.
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Rules and expectations set by short-term rental platforms like Airbnb and VRBO to ensure a safe, respectful, and positive experience for both…
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The use of pre-written messages and scheduling tools to automate communication with guests throughout the booking process.
A guided visit to a winery or vineyard, typically including wine tasting and education about the winemaking process.