A semi-fictional representation of an ideal guest, based on data and research, used to guide marketing efforts and tailor the guest experience.
Menu
You may also like
The use of smart devices and technology to control and automate various aspects of a short-term rental property, such as lighting, temperature,…
An abbreviation for “Short-Term Vacation Survey Response,” it refers to the feedback provided by guests through post-stay surveys, often used by hosts…
Extreme cases of guest misconduct that result in significant damage to the property, requiring extensive repairs, legal action, or insurance claims.
A digital service or platform that assists guests with booking activities, transportation, and other experiences during their stay.