A semi-fictional representation of an ideal guest, based on data and research, used to guide marketing efforts and tailor the guest experience.
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The maximum amount an insurance policy will pay out for damages or losses to the physical structure of a short-term rental property.
Researching and understanding the local short-term rental market, including competitor pricing, occupancy rates, and guest demographics.
The various platforms and strategies used to promote and market a short-term rental property to potential guests.
Dynamic pricing strategies that use algorithms to adjust rental rates based on factors like demand, seasonality, and competitor pricing.