A semi-fictional representation of an ideal guest, based on data and research, used to guide marketing efforts and tailor the guest experience.
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The estimated travel time from a short-term rental property to popular attractions, transportation hubs, or business districts.
The system and methods used to process payments from guests booking short-term rentals, including security deposits, cleaning fees, and rental payments.
Technology used in chatbots and guest communication tools to understand and respond to guest inquiries naturally and efficiently.
The total value of bookings processed through a platform or service before deducting fees, commissions, or expenses.