A semi-fictional representation of an ideal guest, based on data and research, used to guide marketing efforts and tailor the guest experience.
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High-quality photographs of the rental property taken by a professional photographer, used to enhance the listing’s visual appeal and attract potential guests.
The process of providing evidence or rationale to support the chosen brand messages for a short-term rental, ensuring they are credible, relevant,…
A community or platform where short-term rental hosts, property managers, and industry professionals can connect, share knowledge, and access resources.
A detailed analysis of the different sources of income and expenses associated with a short-term rental property.