A semi-fictional representation of an ideal guest, based on data and research, used to guide marketing efforts and tailor the guest experience.
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The practice of predicting future rental income based on historical data, market trends, and seasonal demand to optimize pricing and maximize revenue.
A playful term for an experienced and knowledgeable short-term rental host who is skilled in all aspects of property management and guest…
Connecting software systems, such as a property management system and Airbnb, to automate tasks and data sharing.
The percentage of potential guests who initiate a booking process on a short-term rental platform but do not complete it.