The stages a potential guest goes through from initial awareness of a short-term rental property to making a booking decision, influenced by marketing and guest communication.
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A metric used in short-term rentals to measure the average length of stay for guests. Longer dwell times can indicate higher guest…
An online platform where hosts and property managers specializing in a particular niche can connect, share advice, and discuss industry trends.
A booking made through a travel management company, often used by business travelers for extended stays in short-term rentals.
A strategic outline of marketing activities aimed at attracting guests to a short-term rental property throughout the year, including online advertising, social…