The stages a potential guest goes through from initial awareness of a short-term rental property to making a booking decision, influenced by marketing and guest communication.
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Sales Cycle
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A visual tool used to track occupancy rates, adjust pricing strategies, and manage bookings across multiple platforms to maximize revenue.
A strict set of rules with no exceptions, often implemented by hosts for issues like parties, smoking, or exceeding guest capacity.
Implementing eco-friendly initiatives and practices within short-term rental operations to minimize environmental impact and promote sustainable tourism.
In website analytics, the percentage of visitors who leave a website after only viewing one page.