Actively monitoring, responding to, and managing guest reviews across various platforms, addressing concerns, highlighting positive feedback, and maintaining a strong online reputation.
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Data that a guest intentionally and proactively provides to a host or platform, such as preferences shared during booking.
A marketing tactic where short-term rental hosts offer a free stay or discounts to contest winners to increase brand visibility and attract…
The allocated amount of money designated for purchasing furniture and decor for a short-term rental property.
A hypothetical tax or increased property tax levied on large, luxurious homes, sometimes associated with short-term rentals in upscale neighborhoods.