Investment decisions in short-term rentals that consider the growing demand for remote work-friendly accommodations, prioritizing properties with features that appeal to this market.
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A marketing theory emphasizing mental availability, brand salience, and reaching broad audiences, often applied to short-term rental marketing for wider reach.
The price charged per night for a short-term rental, often fluctuating based on demand, seasonality, and competition.
Programs and initiatives aimed at raising awareness about tsunami hazards and promoting preparedness measures among coastal communities.
A type of insurance that protects travelers against financial losses incurred due to unexpected events during a trip, such as trip cancellation,…