A situation where a guest makes a booking on a short-term rental platform like Airbnb or VRBO, but the reservation is later canceled or never actually existed. This can be due to various reasons, including fraudulent activity or technical errors.
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Marketing strategies that encourage guests to share their positive experiences and promote a rental property through word-of-mouth.
Positive reviews or referrals for a short-term rental shared by previous guests on the neighborhood-based social networking platform, Nextdoor.
The process of matching and verifying payments received from booking platforms with reservations and ensuring accurate financial records.
A metric that measures the percentage of time a vacation rental property is booked over a specific period, indicating its occupancy performance.