The percentage of website visitors or potential guests who take a desired action, such as making a booking or submitting an inquiry.
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The overall feeling or ambiance of a short-term rental property, often influenced by factors such as decor, lighting, scent, and amenities.
Short-term rental packages designed for weekend travelers, often including discounted rates, added amenities, or curated local experiences to enhance their quick trip.
A marketing strategy focused on creating and distributing valuable and relevant content to attract and engage potential guests.
Securing bookings through channels outside of major platforms like Airbnb and VRBO, such as direct website bookings.