The process of dividing a target market into smaller, more defined groups based on shared characteristics like demographics, travel purpose, or booking behavior. This helps tailor marketing efforts and pricing strategies.
Glossary Terms
A cleaning service offered to guests staying for an extended period, typically performed weekly or bi-weekly depending on the length of their stay and the rental agreement.
A system that allows guests to access the property without a physical key, often using a keypad code, smartphone app, or smart lock. This offers convenience for guests and eliminates key exchange logistics for hosts.
A key performance indicator (KPI) used in the hospitality industry to measure the revenue generated per available rental unit over a specific period. It helps assess the profitability and efficiency of a rental property.
Activities, tours, or events offered in the vicinity of a short-term rental that enhance the guest experience and provide an additional revenue stream for hosts or local businesses.
A similar program on VRBO that recognizes hosts who consistently deliver exceptional guest experiences, maintain high property standards, and adhere to platform policies. Premier Hosts receive benefits like boosted listings and priority support.
A recognition program on Airbnb awarded to hosts who consistently meet high standards of hospitality, responsiveness, and guest satisfaction. Superhosts enjoy benefits such as increased visibility and booking potential.
The terms and conditions that dictate the refund amount a guest is entitled to if they cancel their booking. Policies range from flexible to strict and can impact booking rates.
A set of guidelines and expectations communicated to guests before booking to ensure a safe and respectful environment for both guests and neighbors. Rules may address noise levels, smoking, parties, and pet policies.
A refundable amount collected from guests before their stay to cover potential damages to the property or its contents. The terms and conditions surrounding security deposits vary by platform and local regulations.
The shortest duration for which a host is willing to accept a booking. Setting minimum night stays can help optimize occupancy and reduce turnover costs.
A booking feature on platforms like Airbnb that allows guests to reserve a property immediately without requiring host approval. This can increase booking rates but may limit host control over guest selection.