Guidelines that define the visual identity, messaging, and overall presentation of a short-term rental brand.
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Glossary Terms
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The extent to which guests can identify and recall a short-term rental brand based on its visual elements, messaging, or reputation.
The commitment a short-term rental brand makes to its guests, outlining the value and experience they can expect.
The process of defining and communicating a short-term rental brand’s value proposition and target audience in a way that differentiates it from competitors.
The tendency of guests to consistently choose a specific short-term rental brand or host over competitors.
Investing in a short-term rental property that requires renovation or redevelopment. This can be a higher-risk, higher-reward strategy compared to investing in a turnkey property.
Refers to a traditional business with a physical location, as opposed to an online-only business. In the context of short-term rentals, it can refer to a property management company with a physical office.
In the context of short-term rental management, breakage refers to revenue lost due to cancellations, guest no-shows, or other unforeseen circumstances.
A set of rules and standards that define how your short-term rental brand should be presented visually and verbally. This includes your logo, color palette, typography, and tone of voice.
High-speed internet access is essential for most short-term rental guests. Offering reliable and fast internet can be a key selling point for your property.
The personality and tone of your short-term rental brand, as conveyed through your communication channels. Developing a consistent brand voice helps build trust and recognition with potential guests.
Creating a narrative around your short-term rental brand that connects with guests on an emotional level. This can involve sharing your property’s history, highlighting local experiences, or showcasing your unique hosting style.