A marketing metric that measures the average cost incurred to acquire a new booking. It helps hosts evaluate the effectiveness of their marketing campaigns.
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Glossary Terms
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A schedule for creating and publishing content related to the short-term rental property, such as blog posts, social media updates, or email newsletters. This helps attract potential guests and build brand awareness.
Additional services offered to guests for an extra fee, such as airport transportation, grocery delivery, restaurant reservations, or tour bookings. This enhances the guest experience and provides additional revenue streams.
The process of researching and comparing similar short-term rental properties in the same market to understand pricing trends, occupancy rates, and guest preferences.
The estimated time it takes to travel from the rental property to popular attractions, business districts, or transportation hubs. This information is helpful for guests planning their itineraries.
A set of standardized procedures for cleaning and sanitizing the rental property between guest stays. This ensures a consistently clean and hygienic environment for guests.
Detailed instructions provided to guests explaining how to access the property upon arrival. This can include information about key codes, lockboxes, parking, and any other relevant details.
Software that allows hosts to manage their listings across multiple short-term rental platforms like Airbnb, VRBO, and Booking.com from a single dashboard. It automates tasks like calendar synchronization, pricing updates, and guest communication.
The maximum number of guests allowed to stay at a property at any given time. It’s important for safety, comfort, and compliance with local regulations.
The visual attractiveness of a property from the street, which can significantly influence a potential guest’s first impression and decision to book.
A specific nightly rate set for a specific period, event, or guest. It allows hosts to adjust pricing based on demand fluctuations and special circumstances.
Software used to manage and automate interactions with guests, including communication, bookings, and feedback. It helps build stronger guest relationships and improve retention.