The practice of dividing potential guests into distinct groups based on shared characteristics, such as demographics, travel preferences, or booking behavior, to tailor marketing and guest experiences.
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Expenses incurred in attracting and securing bookings from guests, including marketing, platform fees, and photography.
A discounted price offered to guests who book a short-term rental for an extended period, typically a month or longer.
A hotel brand under the Accor group known for its vibrant and budget-friendly accommodations.
A legally binding agreement that outlines the rules, responsibilities, and expectations for both hosts and guests during a vacation rental stay.