The practice of dividing potential guests into distinct groups based on shared characteristics, such as demographics, travel preferences, or booking behavior, to tailor marketing and guest experiences.
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The practice of monitoring, responding to, and leveraging reviews on Yelp to enhance the reputation and visibility of a short-term rental.
A hypothetical data visualization tool that provides short-term rental hosts with key performance indicators (KPIs) like occupancy rates, revenue generated, and guest…
The process of visualizing the guest experience from pre-booking to post-stay, identifying touchpoints and opportunities for improvement in short-term rental hosting.
A price reduction offered to guests who book a short-term rental for a longer duration, typically a week or more.