The practice of dividing potential guests into distinct groups based on shared characteristics, such as demographics, travel preferences, or booking behavior, to tailor marketing and guest experiences.
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A satirical or critical term used to describe the standardized, impersonal, and sometimes transactional nature of some short-term rental experiences, drawing a…
The practice of strategically designing and managing all aspects of a guest’s stay to create a positive and memorable experience.
Data protection laws, like the General Data Protection Regulation (GDPR), applicable to short-term rental hosts in the EU, impacting how guest data…
The significant impact that guest reviews have on the reputation and booking potential of short-term rental properties, influencing future guest decisions.