A measure of a short-term rental property’s profitability, calculated by subtracting operating expenses from revenue, excluding debt service and income taxes.
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Leveraging positive guest reviews and experiences as promotional content to attract future bookings.
The practice of sending customized messages or alerts to guests at various stages of their booking journey, from pre-arrival instructions to post-stay…
The use of software or platforms to automate repetitive guest communication tasks, such as sending booking confirmations, providing check-in instructions, and requesting…
The promotion of a short-term rental property through recommendations and referrals from satisfied guests, often leading to increased bookings and brand loyalty.