Research and assessment of the short-term rental market in a specific area, including competitor analysis, demand trends, and pricing insights.
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The initial phase in the marketing funnel where potential guests become aware of a short-term rental property or destination but haven’t yet…
The percentage of potential guests who book a stay after viewing the property listing. It measures the effectiveness of marketing and listing…
A marketing term used to highlight the experience of living like a local while staying in a short-term rental, immersing oneself in…
Performing renovations or construction activities on a short-term rental property without obtaining the necessary permits or approvals, which can result in safety…