The prevailing rental rate for similar properties in the same market area, used as a benchmark for setting competitive pricing.
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A standalone website created by the host to promote their rental property, accept bookings directly, and potentially bypass platform fees.
The process of improving the visibility and attractiveness of a short-term rental listing on platforms like Airbnb and VRBO.
A desirable metric for short-term rental hosts, indicating a high percentage of booked nights over a given period.
The distinct personality and tone used in all communication channels for a short-term rental business, reflecting the brand’s values and resonating with…