The prevailing rental rate for similar properties in the same market area, used as a benchmark for setting competitive pricing.
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The organic promotion of a short-term rental business through positive guest reviews, recommendations, and referrals, leveraging guest satisfaction to drive future bookings.
Strategies and practices used to optimize revenue generation from short-term rental properties, including dynamic pricing, revenue forecasting, and channel management.
The percentage of website visitors or potential guests who take a desired action, such as making a booking or submitting an inquiry.