A term for a generic, uninspired, or misleading marketing approach for a short-term rental, often relying on stock photos, exaggerated descriptions, or misleading promises.
McMarketing
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McMarketing
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Slang for informal communication between hosts and guests, typically regarding booking details, local recommendations, or addressing guest inquiries.
The process of improving a vacation rental website’s design, content, and technical aspects to enhance its visibility in search engines and attract…
A pricing strategy that leverages psychological principles, such as charm pricing (e.g., $9.99) or prestige pricing (e.g., rounding up to $100), to…
A detailed document provided to guests before arrival, containing essential information about accessing the property, using amenities, and contacting the host.