The average cost incurred to acquire a new guest, including marketing, advertising, and platform fees.
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The preferred methods and frequency of communication that guests can select, allowing for personalized guest experiences.
A shared swimming pool within a complex or community that is accessible to guests staying at properties within that community.
Equipment or modifications that enhance accessibility for guests with disabilities, such as ramps, grab bars, or visual fire alarms.
A marketing theory emphasizing mental availability, brand salience, and reaching broad audiences, often applied to short-term rental marketing for wider reach.