A type of Facebook ad that automatically promotes relevant short-term rental listings to users based on their previous browsing behavior and interests.
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(Derived term) Setting unrealistic expectations in STR, such as expecting full occupancy year-round, can lead to disappointment and frustration. It’s crucial to…
Equipping the property with modern and high-quality appliances, such as stainless steel refrigerators, gas ranges, and energy-efficient dishwashers.
The adaptation of brand messaging to suit the cultural nuances, language preferences, and expectations of specific target markets, particularly relevant for short-term…
The stage in the guest journey when potential guests research and form opinions about a short-term rental before booking.