A paid advertising platform offered by Facebook, allowing short-term rental hosts to target specific demographics and interests to promote their listings and increase bookings.
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The percentage of time a rental property is booked over a specific period, a key metric for revenue management.
The maximum number of guests allowed to stay at the property, as determined by local regulations and the host’s own rules.
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The stages a potential guest goes through from initial awareness of a short-term rental property to making a booking decision, influenced by…