A scientific approach to marketing based on empirical evidence and behavioral patterns, often applied to understand and optimize customer acquisition and retention in the short-term rental market.
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The visual appearance of a city, often used in marketing materials to highlight a property’s location and views.
A legal document outlining the terms and conditions for renting out equipment like bikes, kayaks, or beach gear to short-term rental guests.
A refundable fee collected from guests before their stay to cover potential damages to the property beyond normal wear and tear.
Employing strategies to achieve higher visibility and ranking for a short-term rental listing on platforms like Airbnb and VRBO. Techniques include optimizing…