A scientific approach to marketing based on empirical evidence and behavioral patterns, often applied to understand and optimize customer acquisition and retention in the short-term rental market.
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The level of preparedness and resources available to handle emergencies or unexpected situations that may arise during a guest’s stay.
Leveraging data collected from various sources, like booking platforms and property management systems, to gain insights into performance, guest behavior, and market…
A structured approach to managing a brand, including defining brand values, identifying target audiences, developing brand messaging, and measuring brand performance, applicable…
The charges imposed by short-term rental platforms like Airbnb and VRBO for using their services, typically a percentage of each booking.