A marketing metric that measures the average cost incurred to acquire a new booking. It helps hosts evaluate the effectiveness of their marketing campaigns.
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A business structure where a short-term rental management company (the franchisor) grants another individual or company (the franchisee) the right to operate…
The net amount of cash generated by a short-term rental property after deducting all operating expenses, including mortgage payments, utilities, and management…
A marketing approach that encourages guests to explore the surrounding area and support local businesses. Hosts can provide recommendations for restaurants, shops,…
 
								