The extent to which guests can identify and recall a short-term rental brand based on its visual elements, messaging, or reputation.
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The practice of maintaining consistent pricing for short-term rental properties across all distribution channels, including online travel agents (OTAs) and direct bookings….
A business approach in short-term rentals that focuses on highlighting the unique benefits and experiences offered by vacation rentals compared to traditional…
The process of tracking, analyzing, and reporting on the financial performance of a short-term rental property, including revenue, expenses, and profitability.
A situation where the supply of short-term rentals in a particular market exceeds the demand, potentially leading to lower occupancy rates and…