The extent to which guests can identify and recall a short-term rental brand based on its visual elements, messaging, or reputation.
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A statistical graph that represents cumulative frequency data. In the context of short-term rentals, an ogive could be used to analyze trends…
A form of camping that combines traditional outdoor experiences with modern amenities and luxurious accommodations, such as yurts, cabins, or tents with…
A professional organization representing the interests of vacation rental professionals in the United States, providing advocacy, education, and resources to its members.
A communication tool integrated within a platform like Airbnb or VRBO, or a third-party service, allowing hosts to communicate with guests before,…