A marketing strategy that focuses on targeting a specific segment of the market with tailored messaging and offerings, such as pet-friendly rentals or properties catering to digital nomads.
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Glossary Term: Target Audience
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Dividing potential guests into distinct groups based on shared characteristics to tailor marketing and services effectively.
A semi-fictional representation of an ideal guest, based on data and research, used to guide marketing efforts and tailor the guest experience.
Combining various marketing channels and strategies, such as social media, email marketing, and content marketing, to create a cohesive and effective approach to attracting guests.
The geographic location or demographic group from which the majority of bookings for a short-term rental originate.
The typical spending patterns of target guests in a specific market, influencing pricing strategies and amenity offerings.
Developing targeted marketing campaigns that capitalize on seasonal travel trends, holidays, and local events to attract bookings.
Strategies and techniques for promoting short-term rentals located in rural areas, often emphasizing unique features, local attractions, and experiential travel opportunities.
Creating a unique and memorable brand identity for a short-term rental property, differentiating it from competitors and attracting a specific target audience.
Marketing strategies that target remote workers and digital nomads seeking comfortable and convenient accommodations for extended stays.
Using language and highlighting features in property descriptions that resonate with the specific interests and motivations of the defined target market.
Targeting a specific segment of the travel market, such as families, business travelers, or pet owners, with tailored marketing messages and property amenities.