The promotion of vacation rentals through personal recommendations and reviews shared by previous guests.
Glossary Term: Reputation
A designation on VRBO that recognizes hosts who consistently provide excellent guest experiences and meet performance standards.
A critical assessment of a rental property or host experience left by a guest on a platform like Airbnb or VRBO, potentially impacting future bookings and reputation.
A feedback mechanism used by platforms like Airbnb and VRBO, allowing both guests and hosts to publicly rate and review their experiences with each other.
A metaphor for the constant flow and variety of guest reviews received for a short-term rental property.
Favorable feedback from previous guests, displayed on short-term rental platforms, influencing the booking decisions of potential future guests.
Refers to unethical practices aimed at artificially inflating a listing’s ratings or suppressing negative reviews on short-term rental platforms.
Strategies and techniques for addressing and mitigating the impact of negative reviews from guests on short-term rental platforms.
Guest reviews received by a host after reaching a certain number of bookings or achieving a specific milestone on a short-term rental platform, often highlighted to showcase experience and build trust with potential guests.
A highly-rated and respected host on platforms like Airbnb and VRBO, known for exceptional guest experiences.
Overwhelmingly positive guest reviews that highlight the exceptional qualities and experiences of a short-term rental.