The percentage of time a short-term rental property is booked and occupied by guests over a specific period, indicating the property’s rental performance.
A key performance indicator (KPI) in the hospitality industry that measures the revenue generated per available rental unit, calculated as average daily rate multiplied by occupancy rate.
The process of strategically furnishing and marketing different rooms or units in a property to appeal to various guest segments and maximize occupancy.
Evaluating the balance between the number of available short-term rentals and the demand from travelers in a specific market to identify pricing opportunities and potential challenges.
Strategies and techniques aimed at maximizing occupancy rates for short-term rentals, leveraging data analysis, marketing, and revenue management principles.