Various online and offline platforms used to promote short-term rental properties and reach potential guests, including listing sites, social media, and email marketing.
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Glossary Term: Marketing
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A compelling and informative description of a short-term rental property that highlights its best features, amenities, and benefits to attract potential guests and generate bookings.
Marketing techniques employed by hosts and property managers to promote short-term rental properties, attract guests, and increase bookings.
Applying the Pareto principle to identify the 20% of guests who generate 80% of the revenue, enabling hosts to tailor their services and marketing efforts for higher profitability.
Using vivid and descriptive language in Airbnb listing descriptions to evoke imagery and emotions in potential guests, thereby enticing them to book. This technique draws inspiration from ekphrasis, the art of describing visual art in words.
The process of implementing strategies to maximize revenue from a short-term rental, such as dynamic pricing, targeted marketing, and offering additional services.
The practice of allocating a portion of short-term rental profits back into the business, such as property improvements, marketing, or guest experience enhancements.
A marketing strategy that focuses on reaching potential guests within specific Designated Market Areas (DMAs), typically using advertising platforms that allow for geographic targeting.
A decrease in the number of reservations made for a short-term rental property, often indicating a need to adjust pricing, marketing, or property features.
A compelling and informative overview of the rental property, highlighting key features, amenities, and benefits to attract potential guests.
Marketing strategies specifically targeted to potential guests in a very close proximity to the short-term rental property, often utilizing local events, attractions, and businesses.
The visual appearance of a city, often used in marketing materials to highlight a property’s location and views.