A semi-fictional representation of the ideal guest for a vacation rental, based on demographics, psychographics, and travel preferences.
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Glossary Term: Marketing Strategy
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A specific feature, amenity, or benefit that differentiates a short-term rental property from its competitors, making it more appealing to potential guests and increasing its chances of bookings.
A marketing strategy that focuses on targeting specific guest segments with unique needs or interests, such as pet-friendly rentals or properties suitable for remote work.
Dividing the target audience for a short-term rental into smaller groups based on demographics, travel preferences, or booking behavior.
Promotional activities aimed at attracting potential guests and generating bookings for a vacation rental property.
The common characteristics of guests who book short-term rentals, such as age, gender, location, travel purpose, and booking behavior.
Various marketing strategies used to promote short-term rentals, including online travel agencies (OTAs), social media marketing, content marketing, and email marketing.
A fictional representation of an ideal guest for a short-term rental property, based on research and data about target demographics, behaviors, and preferences, used to guide marketing and optimize the guest experience.
Dividing potential guests into groups based on shared characteristics, such as demographics, travel purpose, or booking behavior, to tailor marketing and services.
A semi-fictional representation of an ideal guest, based on data and research, used to guide marketing efforts and tailor the guest experience.
Leveraging positive guest reviews and experiences as promotional content to attract future bookings.
The specific group of travelers a host or property manager focuses on attracting to their short-term rental. Defining a target market helps tailor marketing efforts, property amenities, and overall guest experience.