A type of landing page designed to capture leads from potential guests, typically offering a valuable incentive like a discount code or free guide in exchange for contact information.
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Glossary Term: Marketing Funnel
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The stages a potential guest goes through from initial awareness of a short-term rental property to making a booking decision, influenced by marketing and guest communication.
The process of improving each stage of the guest booking journey, from initial awareness to booking confirmation, to increase conversion rates.
The initial phase in the marketing funnel where potential guests become aware of a short-term rental property or destination but haven’t yet considered booking.