Automatically distributing property listings to various travel websites and booking platforms to broaden reach and increase occupancy.
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Glossary Term: Marketing Automation
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Dividing potential guests into distinct groups based on shared characteristics, allowing for tailored marketing messages and personalized guest experiences.
Software used to manage and analyze customer interactions and data throughout the guest lifecycle, from inquiry to post-stay follow-up.
The practice of proactively reaching out to guests with relevant information or offers, such as pre-arrival instructions, local recommendations, or promotions for future bookings. This differs from reactive communication, which responds to guest inquiries.