The percentage of potential guests who book a stay after viewing the property listing. It measures the effectiveness of marketing and listing optimization efforts.
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Glossary Term: Marketing Analytics
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A web analytics service that tracks and reports website traffic, often used by short-term rental owners to analyze listing performance and guest behavior on their direct booking websites.
A marketing technique that combines geographic and demographic data to identify and target specific customer segments. Short-term rental managers can use geodemographic targeting to reach potential guests with tailored messaging and promotions.
A marketing metric that measures the average cost incurred to acquire a new booking. It helps hosts evaluate the effectiveness of their marketing campaigns.
A metric that measures the percentage of users who click on a specific link or listing impression, indicating its effectiveness in attracting attention.