The consistent use of visual elements like logos, colors, and imagery to create a recognizable and memorable brand for a vacation rental business.
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Glossary Term: Logo
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The distinctive emblem representing Oikos Greek yogurt, often featuring a blue and white color scheme and a stylized depiction of a yogurt container.
The process of creating a unique and memorable brand identity for a short-term rental property, encompassing visual elements, messaging, and guest experience.
The visible elements of a brand, such as its name, logo, color palette, and overall aesthetic. A strong brand identity helps differentiate a short-term rental property and attract guests.
The extent to which guests can identify and recall a short-term rental brand based on its visual elements, messaging, or reputation.