The overall success of a vacation rental listing in terms of bookings, revenue, occupancy rate, and guest reviews.
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Glossary Term: Listing Performance
11 posts
Feedback provided by guests after their stay at a short-term rental, including written reviews and star ratings on various aspects such as cleanliness, communication, and accuracy of the listing.
The percentage of potential guests who book a stay after viewing the property listing. It measures the effectiveness of marketing and listing optimization efforts.
The percentage of short-term rental listing views that result in a confirmed booking, often used as a measure of listing performance and marketing effectiveness.
A comprehensive review of a property listing on platforms like Airbnb and VRBO, identifying areas for improvement in terms of content, visuals, and search ranking factors.
The percentage of listing views that result in potential guests sending an inquiry message to the host. A key performance indicator (KPI) for measuring listing attractiveness and guest engagement.
The percentage of time a short-term rental is booked during a specific period after it is first listed on platforms like Airbnb and VRBO, often influenced by pricing and marketing strategies.
A metric in short-term rental platforms that represents the number of guests hosted per active listing within a specific timeframe, indicating the overall demand and booking frequency for listings.
The process of improving a short-term rental listing on booking platforms to enhance its visibility, attract more bookings, and increase conversion rates.
The percentage of property views or inquiries that convert into actual bookings, indicating the effectiveness of marketing and listing optimization efforts.
A metric that measures the percentage of users who click on a specific link or listing impression, indicating its effectiveness in attracting attention.